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Difference between Blogger and WordPress

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Difference Between Blogger and WordPress The main difference is that Blogger is a free, user-friendly blogging platform owned by Google with limited customization options, while WordPress is a more powerful and versatile platform with greater flexibility and control. WordPress offers a range of customization options and has a huge library of plugins and themes to choose from. However, it requires more technical knowledge to set up and maintain. Ultimately, the choice comes down to the user’s specific needs and preferences. What is Blogger? Blogger is a free blog hosting service. It’s known for its simplicity and user-friendliness, making it popular among beginners. Since Google owns Blogger, you only need a Google account to log in to your blog. It already includes a free Blogspot subdomain, so your blog address will be www.yourname.blogspot.com. One account can create up to 100 blogs and store thousands of photos and videos. There are no limitations on how many blog posts a user can c...
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What is Digital Marketing and Career Scope in Digital Marketing

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What is Digital Marketing? Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s. Career Scope in Digital Marketing According to a survey by Forbes magazine, 82% of consumers shop or conduct research online. Companies have introduced visibility through digital platforms to close the gap between customers and brands. India is the second-largest country in terms of population and active internet users, with a population of almost 2 billion. This ...
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What is SEO and How Does It Work?

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What is SEO? Let’s start by asking an obvious question: what exactly is SEO? SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it. How does SEO work? Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. Remember there’s also social media algorithms to consider for search.  Three steps how search engines work- Step 1: Search Engine Crawling The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’,‘robots’ or Googlebots. Step 2: Search ...
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