What is SEO and How Does It Work?

What is SEO?

Let’s start by asking an obvious question: what exactly is SEO?SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.

What is seo?

How does SEO work?

Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. Remember there’s also social media algorithms to consider for search. 

Three steps how search engines work-

Step 1: Search Engine Crawling

The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’,‘robots’ or Googlebots.

Step 2: Search Engine Indexing

The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index.

Step 3: Search Engine Ranking

The third step is really the most important, and that is ranking. Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked.

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